New niche, new offer, new strategy
Making Ginevra Cosmetici's new line stand out
Ginevra Cosmetici (now rebranded as Ginevra Cosmesi), an Italian cosmetics brand, created a pet line for animal welfare.
Our team took over to make known and sell their new anti-fly gel for horses, made without any chemical components.
Here’s how we got it done:
- Our team partnered with a Facebook page that deals with the theme of horses
- We collected data on potential customers for use in paid ads
- Sent horse owners a free sample of the gel and they recorded a video testimonial for use in ads
- Set up chatbot automations to convert users via Messenger
- Ran Facebook Ads targeting every type of customers
- Created QR codes with a discount to encourage people to buy
The incredible results achieved:
After as few as 30 days
- ROAS went stable to 3.4
- 2 riding schools gave their contact information to our client
- A radio asked to get to know the company
Ready to achieve even better results?
