New niche, new offer, new strategy

Making Ginevra Cosmetici's new line stand out

Ginevra Cosmetici (now rebranded as Ginevra Cosmesi), an Italian cosmetics brand, created a pet line for animal welfare.

Our team took over to make known and sell their new anti-fly gel for horses, made without any chemical components.

Here’s how we got it done:

  • Our team¬†partnered with a Facebook page that deals with the theme of horses
    • We collected data on potential customers for use in paid ads
  • Sent horse owners a free sample of the gel and they recorded a video testimonial for use in ads
  • Set up chatbot automations to convert users via Messenger
  • Ran Facebook Ads targeting every type of customers
  • Created QR codes with a discount to encourage people to buy

The incredible results achieved:

After as few as 30 days

  • ROAS went stable to 3.4
  • 2 riding schools gave their contact information to our client
  • A radio asked to get to know the company

Ready to achieve even better results?

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