From 3.7 ROAS to 7
Boosting an italian clothing brand
A men’s clothing company from Italy, selling in 15 European countries, operated on an e-commerce and a phisical store.
In 2020, due to the pandemic, the phisical store was closed. Therefore, its owner decided to go all-in on the e-commerce and rely on our team to make it blow up.
Here’s how we got it done:
- Our team used professional photos and videos to run multiple tests and see which one performed the best
- Integrated Shopify’s API with the FB Pixel to properly monitor performance
- Targeted people who recently interacted with the website
- Showed different products based on the kind of people who watched the ad
- Created groups of people who already interacted with the brand
The results were stunning:
After 3 months
- The cost per conversion decreased by 40%
- Conversion value increased by 53%
- ROAS went up to 7
- FB page rating went to 4.9/5
Ready to achieve even better results?
